Benne Pasta Bar is a rebrand project based on the actual pasta bar. My goal was to emphasise the "bar" part of the brand, fostering community through design. I achieved this by bringing in design features such as a sketched logo which brings nostalgia into play, and elements such as the "Make-Your-Own-Pasta Ticket" which remains in memory after you've attended the "Pasta Making Thursday". Lastly, an aspect that particularly stands out in this project is the saying, "Come for the pasta, stay for the people", which ties up the whole branding. Beyond the visuals, it makes it real.
"Come for the pasta, Stay for the people."