Ayoka for a skincare lifestyle brand, centered around packaging. The goal of this project was to embody the different layers in skincare and how important they were in one’s lifestyle. When creating the logo and packaging for the brand I thought back to nature and what best represents layers perfectly, I thought through onions, artichokes and the lotus flower but they just didn’t embody our vision well. Hence the creation of the cabbage illustration, this vegetable perfectly represented the many layers to skincare in lifestyle. In packaging, we incoporated these layers in a balanced matter, having the layers become a pattern of it’s own and sort of the foundation to which each product is designed around it, letting the layers breathe differently depending on the format, while keeping the brand feeling unified.
"A Skincare Lifestyle Brand"